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Attribution statistics: Google Ads
Daria Mamchenkova avatar
Written by Daria Mamchenkova
Updated over 3 months ago

Before you begin:

Google Ads

On Affise MMP, you can set up Google Ads integration to a certain application and track your campaigns. This article describes what you can view in the Google Ads statistics report.

Filters

In the Google Ads slice, you can filter data by the period, timezone, application, Ad Groups, Ad Group type, and Campaigns.

You can reset the filters to the default settings.

Also, there's an option to use the Cohort mode:

  • The Cohort mode toggle is off: the report shows all the events that happened during the selected period from all the users.

  • The Cohort mode toggle is on: the report shows data attributed only to the new users who came during the selected period.

Table

In the Google Ads slice, the table contains the following columns:

  • Campaign ID: ID of a campaign.

  • Campaign name: the name of a campaign.

  • Impressions: the number of impressions for the selected period.

  • Clicks: the number of clicks for the selected period.

  • Conversions: the number of conversions for the selected period.

  • Ad Group ID: ID of the ad group.

  • Ad Group Name: the name of the ad group.

  • Ad Group Type: the type of the ad group.

You can manage your table with the following options:

  • The Edit columns button to manage the columns you want to see.

  • The Update button to update the data in the slice.


Please contact the Affise Customer Support team regarding all raised questions via the e-mail: [email protected].

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