Google Ads
You can track the activity from the apps that are connected to Google Ads campaigns. This article describes what you can view in the Google Ads statistics report.
Filters
To find the Google Ads report, go to Reports > Google Ads.
In the Google Ads slice, you can filter data by the period, timezone, application, and group by data such as Google Customer ID, Google Campaign ID, etc.
Also, there's an option to use the Cohort mode:
The Cohort mode toggle is off: the report shows all the events that happened during the selected period from all the users.
The Cohort mode toggle is on: the report shows data attributed only to the new users who came during the selected period.
Table
If you group by Date, the table looks the following way:
Date: the date.
Impressions: the number of impressions for the selected period.
Clicks: the number of clicks for the selected period.
Conversions: the number of conversions for the selected period.
CPC: cost per click.
Cost: total cost.
CTR: Click-through Rate (clicks/impressions * 100%).
CR: Conversion Rate (installs/touch points (clicks and impressions) * 100%).
Google Campaign Name: the name of a campaign in Google Ads.
Google Ad Group Name: the name of an ad group in Google Ads.
Google Ad Group Type: the type of the ad group in Google Ads.
Google Ad Group ID: ID of the ad group.
Ad Group Name: the name of the ad group.
Ad Group Type: the type of the ad group.
Google Customer ID: ID of the customer in Google Ads.
You can manage your table with the following options:
The Export button to export the data in the slice.
The Update button to update the data in the slice.
Please contact the Affise Customer Support team regarding all raised questions via the e-mail: [email protected].