Custom
The Custom report displays custom information about CR, clicks, installs, events, etc.
Filters
To find the Overview report, go to Reports > Сustom.
In the Custom slice, you can filter data by the period, timezone, application, country, and in-apps event.
Next, it's possible to group the data by the following:
Also, there's an option to use the Cohort mode:
The Cohort mode toggle is off: the report shows all the events that happened during the selected period from all the users.
The Cohort mode toggle is on: the report shows data attributed only to the new users who came during the selected period.
Table
In the Custom slice, the table contains the following columns:
Date: the date.
Impressions: the number of impressions for the selected period.
Clicks: the number of clicks for the selected period.
Installs: the number of installs for the selected period.
CTR: Clickthrough Rate (clicks/impressions * 100%).
Number of actions: the number of actions.
Events unique users: the events of unique users.
Sessions: the number of sessions for the selected period.
Sessions active users: the number of sessions of active users for the selected period.
Sessions loyal users: the number of sessions of users with more than three sessions.
Sessions time spent: time of sessions.
Uninstalls: the number of users who deleted the application for the selected period.
Cost: total costs.
Revenue: total revenue.
Google Customer ID: the ID of the Google Customer.
Google Ad Group ID: the ID of the Google Ad Group.
Google Ad Group Type: the type of the Google Ad Group.
Google Campaign ID: the ID of the Google Campaign.
You can manage your table with the following options:
The Export button to export the data.
The Update button to update the data in the slice.
Please contact the Affise Customer Support team regarding all raised questions via the e-mail: [email protected].