Overview
The Overview report displays general information on the results of campaigns.
Filters
To find the Overview report, go to Reports > Overview.
You can filter data by the period (the default one is the last seven days), timezone, application, country, and conversion type.
Also, you can group the data by date, app ID, and partner ID.
There's an option to use the Cohort mode:
The Cohort mode toggle is off: the report shows all the events that happened during the selected period from all the users.
The Cohort mode toggle is on: the report shows data attributed only to the new users who came during the selected period.
Table
The table contains the following columns:
Date: the date.
Partner ID: the ID of the partner.
Partner Name: the name of the partner.
Impressions: the number of impressions for the selected period.
Clicks: the number of clicks for the selected period.
Installs: the number of installs for the selected period.
CTR: Click-through Rate (clicks/impressions * 100%).
CR: Conversion Rate (installs/touch points (clicks and impressions) * 100%).
Sessions: the number of users' sessions for the selected period.
Sessions loyal users: the number of users with more than three sessions.
Loyal users Installs: the rate of loyal users/installs *100%.
Cost: total user acquisition costs (installs * CPI).
Revenue: total revenue.
ROI: Return on Investment (revenue - cost / cost *100%).
ARPU: Average Revenue Per User (revenue / installs) show how much revenue a user brings for a selected period.
Average eCPI: effective Cost per Install is a CPI rate that ensures an effective promotion for an application. eCPI = CPI/K, where K is a viral coefficient used to link organic installs to user acquisition. K = 1 + (organic installs / paid installs).
If eCPI is lower than your CPI, it means you need to lower the install cost up to the effective value.
Uninstalls: the number of users who deleted the application for the selected period.
Uninstall rate: is the churn rate (uninstalls / installs * 100%).
You can manage your table with the following options:
The Export button to export the data.
The Update button to update the data in the slice.
Please contact the Affise Customer Support team regarding all raised questions via the e-mail: [email protected].