Custom
The Custom report displays custom information about partner CR, clicks, installs, events, etc. You can see the activity of users for the selected period.
Filters
In the Custom slice, you can filter data by the period, timezone, application, partner, and country. You can set a period (the default one is seven days) from seven days up to 11 months. Next, it's possible to group the data by partner, application, country, and event.
Also, there's an option to use the Cohort mode:
The Cohort mode toggle is off: the report shows all the events that happened during the selected period from all the users.
The Cohort mode toggle is on: the report shows data attributed only to the new users who came during the selected period.
Table
In the Custom slice, the table contains the following columns:
Partner ID: ID of a partner in the Attribution system.
Partner: partner name.
Impressions: the number of impressions for the selected period.
Clicks: the number of clicks for the selected period.
Installs: the number of installs for the selected period.
CTR: Clickthrough Rate (clicks/impressions * 100%).
CR: Conversion Rate (installs/touch points (clicks and impressions) * 100%).
Events: the events reported by the app SDK.
Events unique users: the events of unique users.
Sessions: the number of sessions for the selected period.
Sessions active users: the number of sessions of active users for the selected period.
Sessions loyal users: the number of sessions of users with more than three sessions.
Sessions timespent: time of sessions.
You can manage your table with the following options:
The Export button to export the data.
The Update button to update the data in the slice.
Please contact the Affise Customer Support team regarding all raised questions via the e-mail: [email protected].