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Conversions report
Daria Mamchenkova avatar
Written by Daria Mamchenkova
Updated over 2 months ago

Conversions

The Conversions report displays detailed information on conversions on an hourly basis.

Filters

In the Conversions slice, you can filter data by the period (the default one is the last seven days), timezone, application, partner, and country.

Also, there's an option to use the Cohort mode:

  • The Cohort mode toggle is off: the report shows all the events that happened during the selected period from all the users.

  • The Cohort mode toggle is on: the report shows data attributed only to the new users who came during the selected period.

Table

The table with data contains the following columns:

  • Partner ID: ID of a partner in the Attribution system.

  • Partner: partner name.

  • Impressions: the number of impressions for the selected period.

  • Clicks: the number of clicks for the selected period.

  • Installs: the number of installs for the selected period.

  • CTR: Clickthrough Rate (clicks/impressions * 100%).

  • CR: Conversion Rate (installs/touch points (clicks and impressions) * 100%).

  • Each hour column:

    • Value 1: clicks for the given hour for each day of the selected period.

    • Value 2: installs for the given hour for each day of the selected period.

You can manage your table with the following options:

  • The Export button to export the data.

  • The Update button to update the data in the slice.


Please contact the Affise Customer Support team regarding all raised questions via the e-mail: [email protected].

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