Conversions
The Conversions report displays detailed information on conversions on an hourly basis.
Filters
To find the Conversions report, go to Reports > Conversions.
In the Conversions slice, you can filter data by the period (the default one is the last seven days), application, partner, country, App/SDK version, and environment.
🔎 In the Application filter, you can specify App Version and SDK Version.
Also, there's an option to use the Cohort mode:
The Cohort mode toggle is off: the report shows all the events that happened during the selected period from all the users.
The Cohort mode toggle is on: the report shows data attributed only to the new users who came during the selected period.
Table
The table with data contains the following columns:
Partner ID: ID of a partner in the Attribution system.
Partner: partner name.
Impressions: the number of impressions for the selected period.
Clicks: the number of clicks for the selected period.
Installs: the number of installs for the selected period.
CTR: Clickthrough Rate (clicks/impressions * 100%).
CR: Conversion Rate (installs/touch points (clicks and impressions) * 100%).
Each hour column:
Value 1: clicks for the given hour for each day of the selected period.
Value 2: installs for the given hour for each day of the selected period.
You can manage your table with the following options:
The Export button to export the data.
The Update button to update the data in the slice.
Please contact the Affise Customer Support team regarding all raised questions via the e-mail: [email protected].