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Minimal events for reports
Daria Mamchenkova avatar
Written by Daria Mamchenkova
Updated over 8 months ago

There are minimal events which you should send to Affise MMP to set each report correctly. This article shows which events affect which reports.

In the table below, you can find minimal data for creating reports.


Minimal event for reports

Overview

You can read about the Overview report here.

Postback field

Minimal

Installs

Non- organic (partners)

Click & impressions

Sessions & loyal users

Cost

Revenue

Uninstalls

affise_app_id

✖️

✖️

✖️

✖️

✖️

affise_pkg_app_name

✖️

✖️

✖️

✖️

✖️

✖️

first_open_time

✖️

✖️

✖️

✖️

✖️

✖️

created_time

✖️

✖️

✖️

✖️

✖️

✖️

last_session_time

✖️

✖️

✖️

✖️

✖️

✖️

affise_device_id

✖️

✖️

✖️

✖️

✖️

✖️

adid

✖️

✖️

✖️

✖️

✖️

✖️

gaid_adid

✖️

✖️

✖️

✖️

✖️

referrer

✖️

✖️

✖️

✖️

✖️

✖️

platform

✖️

✖️

✖️

✖️

✖️

✖️

✖️

random_user_id

✖️

✖️

✖️

✖️

✖️

✖️

last_time_session

✖️

✖️

✖️

✖️

✖️

✖️

✖️

time_session

✖️

✖️

✖️

✖️

✖️

✖️

✖️

affise_session_count

✖️

✖️

✖️

✖️

✖️

✖️

✖️

lifetime_session_count

✖️

✖️

✖️

✖️

✖️

✖️

✖️

affise_app_token

✖️

✖️

✖️

✖️

✖️

✖️

uuid

✖️

✖️

✖️

✖️

✖️

✖️

pushtoken

✖️

✖️

✖️

✖️

✖️

✖️

✖️

../ip

✖️

✖️

✖️

✖️

✖️

✖️

✖️

events.affise_event_id

✖️

✖️

✖️

✖️

✖️

✖️

✖️

events.affise_event_name

✖️

✖️

✖️

✖️

✖️

✖️

✖️

events.affise_event_timestamp

✖️

✖️

✖️

✖️

✖️

✖️

✖️

events.affise_parameters.affise_p_revenue

✖️

✖️

✖️

✖️

✖️

✖️

✖️

events.affise_parameters.affise_p_currency

✖️

✖️

✖️

✖️

✖️

✖️

✖️

Conversions

You can read about the Conversions report here.

Postback field

Minimal

Installs

Non-organic (partners)

Click & impressions

Revenue

affise_app_id

✖️

✖️

affise_pkg_app_name

✖️

✖️

✖️

first_open_time

✖️

✖️

✖️

created_time

✖️

✖️

✖️

affise_device_id

✖️

✖️

✖️

adid

✖️

✖️

✖️

gaid_adid

✖️

✖️

✖️

referrer

✖️

✖️

✖️

random_user_id

✖️

✖️

✖️

affise_app_token

✖️

✖️

✖️

uuid

✖️

✖️

✖️

../ip

✖️

✖️

✖️

✖️

events.affise_parameters.affise_p_revenue

✖️

✖️

✖️

✖️

events.affise_parameters.affise_p_currency

✖️

✖️

✖️

✖️

Events

You can read about the Events report here.

Postback field

Minimal

Installs

Non-organic (partners)

Click & impressions

Revenue

Events

affise_app_id

✖️

✖️

✖️

affise_pkg_app_name

✖️

✖️

✖️

✖️

first_open_time

✖️

✖️

✖️

✖️

created_time

✖️

✖️

✖️

✖️

affise_device_id

✖️

✖️

✖️

✖️

adid

✖️

✖️

✖️

✖️

gaid_adid

✖️

✖️

✖️

✖️

referrer

✖️

✖️

✖️

✖️

random_user_id

✖️

✖️

✖️

✖️

affise_app_token

✖️

✖️

✖️

✖️

uuid

✖️

✖️

✖️

✖️

../ip

✖️

✖️

✖️

✖️

✖️

events.affise_event_id

✖️

✖️

✖️

✖️

✖️

events.affise_event_name

✖️

✖️

✖️

✖️

✖️

events.affise_event_timestamp

✖️

✖️

✖️

✖️

✖️

events.affise_parameters.affise_p_revenue

✖️

✖️

✖️

✖️

✖️

events.affise_parameters.affise_p_currency

✖️

✖️

✖️

✖️

✖️

Retention

You can read about the Retention report here.

Postback field

Minimal

Installs

Non-organic (partners)

User action

affise_app_id

✖️

✖️

affise_pkg_app_name

✖️

first_open_time

✖️

✖️

created_time

✖️

✖️

affise_device_id

✖️

✖️

adid

✖️

✖️

✖️

gaid_adid

✖️

✖️

✖️

referrer

✖️

✖️

✖️

random_user_id

✖️

✖️

affise_app_token

✖️

✖️

uuid

✖️

../ip

✖️

✖️

✖️

Activity KPI

You can read about the Activity report here.

Postback field

Minimal

Installs

Non-organic (partners)

Sessions & loyal users

Revenue

affise_app_id

✖️

✖️

✖️

affise_pkg_app_name

✖️

✖️

✖️

first_open_time

✖️

✖️

✖️

created_time

✖️

✖️

✖️

last_session_time

✖️

✖️

✖️

✖️

affise_device_id

✖️

✖️

✖️

adid

✖️

✖️

✖️

✖️

gaid_adid

✖️

✖️

✖️

✖️

referrer

✖️

✖️

✖️

✖️

platform

✖️

✖️

✖️

✖️

random_user_id

✖️

✖️

✖️

last_time_session

✖️

✖️

✖️

✖️

time_session

✖️

✖️

✖️

✖️

affise_session_count

✖️

✖️

✖️

✖️

lifetime_session_count

✖️

✖️

✖️

✖️

affise_app_token

✖️

✖️

✖️

uuid

✖️

✖️

✖️

../ip

✖️

✖️

✖️

✖️

events.affise_parameters.affise_p_revenue

✖️

✖️

✖️

✖️

events.affise_parameters.affise_p_currency

✖️

✖️

✖️

✖️

Activity events

You can read about the Activity report here.

Postback field

Minimal

Non-organic (partners)

Sessions & loyal users

Revenue

Events

affise_app_id

✖️

✖️

✖️

✖️

affise_pkg_app_name

✖️

✖️

✖️

✖️

first_open_time

✖️

✖️

✖️

✖️

created_time

✖️

✖️

✖️

✖️

last_session_time

✖️

✖️

✖️

✖️

affise_device_id

✖️

✖️

✖️

✖️

adid

✖️

✖️

✖️

✖️

gaid_adid

✖️

✖️

✖️

✖️

referrer

✖️

✖️

✖️

✖️

platform

✖️

✖️

✖️

✖️

random_user_id

✖️

✖️

✖️

✖️

last_time_session

✖️

✖️

✖️

✖️

time_session

✖️

✖️

✖️

✖️

affise_session_count

✖️

✖️

✖️

✖️

lifetime_session_count

✖️

✖️

✖️

✖️

affise_app_token

✖️

✖️

✖️

✖️

uuid

✖️

✖️

✖️

✖️

../ip

✖️

✖️

✖️

✖️

events.affise_event_id

✖️

✖️

✖️

✖️

events.affise_event_name

✖️

✖️

✖️

✖️

events.affise_event_timestamp

✖️

✖️

✖️

✖️

events.affise_parameters.affise_p_revenue

✖️

✖️

✖️

✖️

events.affise_parameters.affise_p_currency

✖️

✖️

✖️

✖️

Engagement

You can read about the Engagement report here.

Postback field

Minimal

Sessions & loyal users

affise_app_id

✖️

affise_pkg_app_name

✖️

first_open_time

✖️

created_time

✖️

last_session_time

✖️

affise_device_id

✖️

platform

✖️

random_user_id

✖️

last_time_session

✖️

time_session

✖️

affise_session_count

✖️

lifetime_session_count

✖️

affise_app_token

✖️

uuid

✖️

Custom

You can read about the Custom report here.

Postback field

Minimal

Installs

Non-organic (partners)

Click & impressions

Sessions & loyal users

Cost

Revenue

Uninstalls

Events

affise_app_id

✖️

✖️

✖️

✖️

✖️

✖️

affise_pkg_app_name

✖️

✖️

✖️

✖️

✖️

✖️

✖️

first_open_time

✖️

✖️

✖️

✖️

✖️

✖️

✖️

created_time

✖️

✖️

✖️

✖️

✖️

✖️

✖️

last_session_time

✖️

✖️

✖️

✖️

✖️

✖️

✖️

affise_device_id

✖️

✖️

✖️

✖️

✖️

✖️

✖️

adid

✖️

✖️

✖️

✖️

✖️

✖️

✖️

gaid_adid

✖️

✖️

✖️

✖️

✖️

✖️

referrer

✖️

✖️

✖️

✖️

✖️

✖️

✖️

platform

✖️

✖️

✖️

✖️

✖️

✖️

✖️

✖️

random_user_id

✖️

✖️

✖️

✖️

✖️

✖️

✖️

last_time_session

✖️

✖️

✖️

✖️

✖️

✖️

✖️

✖️

time_session

✖️

✖️

✖️

✖️

✖️

✖️

✖️

✖️

affise_session_count

✖️

✖️

✖️

✖️

✖️

✖️

✖️

✖️

lifetime_session_count

✖️

✖️

✖️

✖️

✖️

✖️

✖️

✖️

affise_app_token

✖️

✖️

✖️

✖️

✖️

✖️

✖️

uuid

✖️

✖️

✖️

✖️

✖️

✖️

✖️

pushtoken

✖️

✖️

✖️

✖️

✖️

✖️

✖️

✖️

../ip

✖️

✖️

✖️

✖️

✖️

✖️

✖️

✖️

events.affise_event_id

✖️

✖️

✖️

✖️

✖️

✖️

✖️

events.affise_event_name

✖️

✖️

✖️

✖️

✖️

✖️

✖️

events.affise_event_timestamp

✖️

✖️

✖️

✖️

✖️

✖️

✖️

events.affise_parameters.affise_p_revenue

✖️

✖️

✖️

✖️

✖️

✖️

✖️

✖️

events.affise_parameters.affise_p_currency

✖️

✖️

✖️

✖️

✖️

✖️

✖️

✖️


Please contact the Affise Customer Support team regarding all raised questions via the e-mail: [email protected].

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