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Affise MMP - TikTok events matching
Daria Mamchenkova avatar
Written by Daria Mamchenkova
Updated over 7 months ago

Parameters to send events to TikTok

TikTok event

Description

TikTok object properties

Add payment info

A visitor adds their payment information at checkout.

Add to cart

A visitor adds an item to the cart.

content_type

quantity

description

content_id

currency

value

Add to wishlist

A visitor adds an item to the wishlist.

Click button

A visitor taps a button.

🔎 TikTok recommends measuring website buttons important to your business, such as social media buttons.

Complete payment

A visitor makes a payment.

🔎 TikTok recommends using this event when placing an order and making a payment are the same.

content_type

quantity

description

content_id

currency

value


⚠️ All these parameters are required.

Complete registration

A visitor signs up for something such as account registration.

Contact

A visitor contacts you.

Download

A visitor downloads something from your website.

Initiate checkout

A visitor proceeds to checkout.

Place an order

A visitor places an order.

🔎 TikTok recommends using this event when placing an order and making a payment are not the same.

Search

A visitor searches.

query

Submit form

A visitor submits a form.

Subscribe

A visitor subscribes on your website including follows, content, or paid subscriptions.

View content

A visitor views a specific page.

🔎 TikTok recommends measuring pages important to your business such as product comparison, announcement, or release pages.

content_type

quantity

description

content_id

currency

value


Please contact the Affise Customer Support team regarding all raised questions via the e-mail: [email protected].

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