Before you begin
TikTok is a social media platform for creating, sharing, and discovering short videos.
On Affise MMP, you can set up TikTok web-to-app integration to a certain application and track your campaigns.
Set up events sending to TikTok
To find TikTok, go to Integrations > Applications > a certain application > Tiktok. Click Connect.
To set the integration, you need to fill in the following fields:
Tiktok app ID: insert a unique code generated in TikTok Ads Manager.
Pixel code: insert a pixel code ID from TikTok.
Access token: insert a TikTok access token.
Offline event set ID: insert an offline event set ID from TikTok.
Also, you can map Affise MMP events with TikTok events in the Tiktok events section.
Parameters to send events to TikTok
TikTok event | Description | TikTok object properties |
Add payment info | A visitor adds their payment information at checkout. |
|
Add to cart | A visitor adds an item to the cart. | content_type quantity description content_id currency value |
Add to wishlist | A visitor adds an item to the wishlist. |
|
Click button | A visitor taps a button.
🔎 TikTok recommends measuring website buttons important to your business, such as social media buttons. |
|
Complete payment | A visitor makes a payment.
🔎 TikTok recommends using this event when placing an order and making a payment are the same. | content_type quantity description content_id currency value
|
Complete registration | A visitor signs up for something such as account registration. |
|
Contact | A visitor contacts you. |
|
Download | A visitor downloads something from your website. |
|
Initiate checkout | A visitor proceeds to checkout. |
|
Place an order | A visitor places an order.
🔎 TikTok recommends using this event when placing an order and making a payment are not the same. |
|
Search | A visitor searches. | query |
Submit form | A visitor submits a form. |
|
Subscribe | A visitor subscribes on your website including follows, content, or paid subscriptions. |
|
View content | A visitor views a specific page.
🔎 TikTok recommends measuring pages important to your business such as product comparison, announcement, or release pages. | content_type quantity description content_id currency value |
Set up ad cost sync from TikTok
Additionally to events sending, you can set up getting ad costs data in Affise MMP:
1. In Integrations > External, click Create integration.
2. Select TikTok from the dropdown list.
3. In the appeared window, select the application from the dropdown list.
4. For your first integration, map TikTok Advertiser IDs with Affise MMP partner IDs.
⚠️ Note that these mappings are global and apply to all further Google accounts you add.
5. Click Create.
6. Open the created TikTok integration and connect your TikTok account.
7. Once the account is connected, you can enable or disable it with the toggle.
Please contact the Affise Customer Support team regarding all raised questions via the e-mail: [email protected].