Activity
The Activity KPI report displays indicators of user activity in the application and user involvement for a certain period.
Filters
To find the Activity KPI report, go to Reports > Activity KPI.
In the Activity slice, you can filter data by the period, timezone, application, and country.
Also, there's an option to use the Cohort mode:
The Cohort mode toggle is off: the report shows all the events that happened during the selected period from all the users.
The Cohort mode toggle is on: the report shows data attributed only to the new users who came during the selected period.
Table
The table contains the following columns:
Date: the date from the selected period.
Partner ID: ID of a partner in the Affise MMP system.
Partner: partner name.
DAU: the number of daily active users who opened the application at least once during the day.
MAU: the number of all active users during the period. The system considers all users, even if they opened the application several times.
Sessions: the number of sessions for the selected period.
DAU/MAU rate: the rate (DAU/MAU * 100%) that shows the stickiness of users. For example, the rate of 50% means an average user opened the application 15 days out of 30 previous days.
Revenue: revenue for the selected period.
ARPDAU: Average Revenue Per Daily Active User. ARPDAU = revenue/DAU. The number shows how much revenue each active user, on average, is spending a day on your application.
You can manage your table with the following options:
The Export button to export the data.
The Update button to update the data in the slice.
Please contact the Affise Customer Support team regarding all raised questions via the e-mail: [email protected].