Activity
The Activity KPI report displays indicators of user activity in the application and user involvement for a certain period.
Filters
In the Activity slice, you can filter data by the period, timezone, application, partner, country.
Also, there's an option to use the Cohort mode:
The Cohort mode toggle is off: the report shows all the events that happened during the selected period from all the users.
The Cohort mode toggle is on: the report shows data attributed only to the new users who came during the selected period.
Activity KPI trend chart
In the chart, you can see the data by KPIs.
In the Show dropdown list, you can select the way to show the chart:
By DAU
By MAU
By Sessions
By DAU/MAU rate
Table
The table contains the following columns:
Date: the date from the selected period.
Partner ID: ID of a partner in the Affise MMP system.
Partner: partner name.
DAU: the number of daily active users who opened the application at least once during the day.
MAU: the number of all active users during the period. The system considers all users, even if they opened the application several times.
Sessions: the number of sessions for the selected period.
DAU/MAU rate: the rate (DAU/MAU * 100%) that shows the stickiness of users. For example, the rate of 50% means an average user opened the application 15 days out of 30 previous days.
Revenue: revenue for the selected period.
ARPDAU: Average Revenue Per Daily Active User. ARPDAU = revenue/DAU. The number shows how much revenue each active user, on average, is spending a day on your application.
You can manage your table with the following options:
The Export button to export the data.
The Update button to update the data in the slice.
Please contact the Affise Customer Support team regarding all raised questions via the e-mail: [email protected].