Activity In-app events
The Activity In-app events report displays indicators of user activity related to events in the application and user involvement for a certain period.
Filters
To find the Activity In-app events report, go to Reports > Activity In-app events.
In the Activity slice, you can filter data by the period, application, and partner.
Also, there's an option to use the Cohort mode:
The Cohort mode toggle is off: the report shows all the events that happened during the selected period from all the users.
The Cohort mode toggle is on: the report shows data attributed only to the new users who came during the selected period.
You can include SKAdNetwork installs in your report:
The SKAdNetwork installs toggle is off: the report shows all the traffic for the selected period, while SKAdNetwork installs are counted as organic.
The SKAdNetwork installs toggle is on: the report shows all the traffic for the selected period, including SKAdNetwork installs attributed to relevant ad networks (meta, google, apple).
Activity In-app events dashboard
In the dashboards, you can see the data by events.
Table
The table contains the following columns:
Partner ID: ID of a partner in the Affise MMP system.
Partner Name: partner name.
Date: the date from the selected period.
Sessions active users: sessions active users.
Sessions loyal users: sessions loyal users.
Sessions: the number of sessions for the selected period.
Installs: the number of installs.
Number of actions: the number of actions.
Events unique users: the number of unique users who performed the event.
Events Count: the total number of events.
Revenue: revenue for the selected period.
Average actions per user: average actions per user.
You can manage your table with the following options:
The Export button to export the data.
The Update button to update the data in the slice.
Please contact the Affise Customer Support team regarding all raised questions via the e-mail: [email protected].