Events
The Events report displays information on specific in-app events within your campaigns. The report can help you understand which users bring more income than others, which users leave right after registration, etc.
Filters
To find the Events report, go to Reports > Events.
In the Events slice, you can filter data by the period (the default one is the last seven days), timezone, application, partner, country, and event.
Also, there's an option to use the Cohort mode:
The Cohort mode toggle is off: the report shows all the events that happened during the selected period from all the users.
The Cohort mode toggle is on: the report shows data attributed only to the new users who came during the selected period.
Table
The table contains the following columns:
Partner ID: ID of a partner in the Affise MMP system.
Partner: partner name.
In-app events: the events reported by the app SDK.
Unique users: number of unique users who performed the event.
Number of actions: the number of times the users performed an in-app event.
Revenue: revenue generated from the in-app events.
Average actions per user: the rate calculated as the number of actions/unique users.
You can manage your table with the following options:
The Export button to export the data.
The Update button to update the data in the slice.
Please contact the Affise Customer Support team regarding all raised questions via the e-mail: [email protected].