Before you begin
E-com events
The E-com events report displays more specific data than Events, with the focus on analytics regarding the main events important for the e-commerce vertical. If you work selling products, orders, returns and other processes, this report is of great importance for you.
Filters
In the E-com events slice, you can filter data by the period (the default one is the last seven days), timezone, application, partner, and country.
⚠️ The maximum period for the statistics display is 180 days.
You can search for the items in the Order ID, Product ID, and Conversion ID fields.
Also, there's an option to use the Cohort mode:
The Cohort mode toggle is off: the report shows all the events that happened during the selected period from all the users.
The Cohort mode toggle is on: the report shows data attributed only to the new users who came during the selected period.
Table
The table contains the following columns:
Event name: name of the event.
Event time: time when the event happened.
Order ID: unique ID of the order.
Conversion ID: unique ID of the conversion you pass to Affise MMP. It can contain a combination of order ID + product ID.
Click ID: unique ID of a click in the Affise MMP system.
Partner ID: unique ID of a partner in the Affise MMP system.
Campaign ID: unique ID of a campaign you pass to Affise MMP.
Price: price of each product in the order.
Quantity: the number of products.
Revenue: revenue of the order.
Brand: brand your product belongs to.
Brick: category your product belongs to.
Catalogue ID: catalogue ID you pass to Affise MMP.
Channel type: channel the traffic comes from.
Product ID: unique ID of your product that you pass to Affise MMP. It differs from Order ID, because one order may contain several products.
Product name: name of your product.
Customer type: type of your customer if you categorize them.
Segment: your product segment.
UTM Campaign: UTM tag for campaign.
UTM Medium: UTM tag for medium.
UTM Source: UTM tag for source.
Vertical: the vertical your product belongs to.
Voucher code: a discount code used for order.
App ID: unique ID of an application in the Affise MMP system.
🔎 The data in the slice represents the values that can be further passed to Affise Performance or other tracking system where you track activity in all your sites, both web and apps.
Please contact the Affise Customer Support team regarding all raised questions via the e-mail: [email protected].