A concise overview of the latest Affise MMP updates, improvements, and fixes.
What’s new
September releases include new features like Partner API and SKAdNetwork report, something that was not present before. The UI is updated for better user experience. Also, there are improvements with the TikTok AdCost connection via OAuth.
Update | Type | Customer impact |
UI updates | Improvement 🪄 | Affise MMP interface was updated to be more user-friendly and compact. The major sections are preserved in the left main menu. Tools and user management are shifted to dropdown groups in the footer of the left menu. |
Partner API | New feature 🆕 | Partners with the agency API key now can get aggregated and raw data via the API. |
SKAdNetwork report | New feature 🆕 | The organic non-attributed SKAd Network installs are now attributed to the corresponding ad networks and reflected in the new dedicated report and other reports. |
TikTok AdCost connection via OAuth | Improvement 🪄 | TikTok AdCost is now connected via OAuth. You grant access to your ad account instead of manually entering a token and a list of advertisers. |
New features
Partner API
What changed: Reporting slices for raw installs, events, clicks, and impressions and well as reports with aggregated data are now available for partners with agency accounts using the agency API key. Data is restricted to a single agency app and its partners, with partner IDs remapped to the parent partner, matching the CSV export from the interface.
Why it matters: With Partner API access, your partners can build custom dashboards, automate reporting, and integrate performance data into their own tools without waiting on you. It's a self-serve data experience that makes your platform stickier, your partners happier, and your operations leaner.
Documentation:
SKAdNetwork report
What changed: The Reports section got enriched with a completely new SKAdNetwork report, which collects attributed data, and distributes it to the correspondent ad networks like Meta, Google, etc.
Why it matters: SKAdNetwork data, finally actionable. Affise MMP's new SKAdNetwork report captures iOS postbacks and distributes them to the right ad networks. See which campaigns drive iOS conversions, reconcile performance across networks, and optimize with confidence. Privacy-compliant attribution that actually works.
Documentation:
Improvements
UI updates
What changed: User interface became cleaner and more compact:
Quick actions in applications allow easy access not only to editing and archiving the apps, but also you can jump to the partner list, adding partners and accessing single links.
All partner managing and tracking-related features (single links, short links, QR-codes, etc.) are gathered under the Campaigns section.
All documentation, user management, and most importantly, tools, are collected under the relevant icon option at the bottom of the menu.
Why it matters: A cleaner interface means faster work. Affise MMP's refreshed UI brings your most-used tools to the surface: quick actions, campaign management, and partner tools are now exactly where you need them. Less time hunting through menus, more time optimizing campaigns. It's a small change to the interface that delivers a big win for your daily workflow.
⚠️ UI redesigns are not finished yet, expect more UI updates soon.
Documentation: All Help Center docs are to be updated soon...
TikTok AdCost connection via OAuth
What changed: You don't need to enter the TikTok AdCost credentials manually (access token + TikTok app ID + advertiser IDs). Now you can automatically connect your TikTok AdCost data via OAuth.
Why it matters: OAuth is more convenient and more secure. Instead of storing long-lived access tokens and manually managing credentials across your team, Affise MMP now uses TikTok's official authorization flow. Access is granted through TikTok's own secure login. You get the convenience of one-click setup with the security your organization expects.
Documentation: N/A
Please contact the Affise Customer Support team regarding all raised questions via the e-mail: [email protected].