The SKAdNetwork report displays transformed and aggregated raw data, and allows checking traffic brought from SKAd to Affise MMP and, consequently, to traffic sources like Meta, Google, Apple Search Ads, etc.
⚠️ To have the data in the report available, first add NSAdvertisingAttributionReportEndpoint to your application.
Filters and data groups
To find the SKAdNetwork report, go to Reports > SKAdNetwork.
You can filter data by the period (the default one is the last seven days), application, and partner.
You can also group data by multiple levels by the following items:
Date: the date.
App ID: ID of your application.
Partner ID: ID of your partner (ad network registered as partner).
Network: Ad network SKAn postback came from (e.g. meta, google, apple).
SKAN Campaign ID: ID of a campaign from your ad network.
SKAN Campaign: additionally appears when SKAN Campaign ID is selected. Once Meta integration is connected, it shows campagn name and spend.
Conversion Value: fine conversion value (0-63) from the postback.
Coarse Conversion Value: coarse value of a conversion (Low/Medium/High) from the postback.
Fidelity Type: SKAd network fidelity type (0 or 1)
Redownload: value (true or false) showing whether the iOS app has been redownloaded or not.
Table
Besides the Group by columns, the table contains the following ones:
Impressions: the number of impressions for the selected period.
Clicks: the number of clicks for the selected period.
Network Installs: installs number counted by a network.
Installs: number of attributed installs by the Affise MMP system.
Redownloads: number of postbacks counted as redownloads.
Postbacks: all SKAdNetwork postbacks.
CTR: Click-through Rate (clicks/impressions * 100%).
CR: Conversion Rate (non-organic installs/clicks * 100%).
Ad Cost: cost in the ad network account.
CPI: ad network spend per SKAdNetwork install (ad cost/installs).
You can manage your table with the following options:
The Export button to export the data.
The Update button to update the data in the slice.
The Preset dropdown to select the report present or the Save icon to save a new preset.
Please contact the Affise Customer Support team regarding all raised questions via the e-mail: [email protected].