Overview
Affise MMP welcomes advertising networks, technology partners, and ecosystem providers to integrate with the platform.
Affise MMP is committed to making the integration process as smooth and efficient as possible by providing comprehensive technical documentation, implementation guidance, testing support, and direct assistance from our engineering team.
From initial setup and validation to production launch, Affise MMP specialists work closely with partners to ensure a fast, reliable, and successful integration that enables accurate attribution, seamless data exchange, and long-term collaboration.
Affise MMP (Mobile Measurement Partner) enables advertising networks to receive accurate attribution data, postbacks, and conversion events for mobile app campaigns while ensuring privacy compliance and fraud protection.
🔍 Integration typically takes 1–2 business days.
Affise MMP Website https://affisemmp.com/
SDK Docs – https://dev.affisemmp.com/
Integration Requirements
Please provide:
Network name
Click tracking URL template
Impression tracking URL (optional)
Supported macros (Click ID, Campaign ID, Ad ID, etc.)
Postback endpoint
Documentation for tracking parameters
Supported Attribution
Affise MMP supports:
Click attribution
View-through attribution
Re-engagement attribution
Deferred deep linking
SKAdNetwork attribution (iOS)
Android Install Referrer
Privacy Sandbox (Android)
Server-to-server event tracking
Required Macros
Your click URL should support the following parameters:
Parameter | Description |
click_id | Unique click identifier |
campaign_id | Campaign ID |
adset_id | Ad Set ID |
ad_id | Creative/Ad ID |
publisher_id | Publisher ID |
site_id | Site/App ID |
device_id | Device identifier (when available) |
Postback Events
Affise MMP can send postbacks for:
InstallRe-attributionSessionRegistrationPurchaseSubscriptionCustom in-app events
Each postback may include:
Click IDEvent nameEvent timestampRevenueCurrencyDevice identifiers (where permitted)Attribution metadata
Testing
Before production launch:
Validate click tracking
Verify install attribution
Confirm postback delivery
Test in-app event reporting
Verify revenue tracking
Affise MMP provides testing tools and logs to simplify validation.
Security & Privacy
Affise MMP supports:
HTTPS endpoints
GDPR compliance
CCPA compliance
SKAdNetwork
Privacy Sandbox
Data minimization principles
Secure postback delivery
Support
For technical assistance, please contact the Affise MMP integration team.
Include:
Network name
Test campaign details
Sample click URL
Sample postback
Error logs (if applicable)
Our team will assist with validation and production launch.
Please contact the Affise Customer Support team regarding all raised questions via the e-mail: [email protected].