Parameters to send events to TikTok
TikTok event | Description | TikTok object properties |
Add payment info | A visitor adds their payment information at checkout. |
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Add to cart | A visitor adds an item to the cart. | content_type quantity description content_id currency value |
Add to wishlist | A visitor adds an item to the wishlist. |
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Click button | A visitor taps a button.
🔎 TikTok recommends measuring website buttons important to your business, such as social media buttons. |
|
Complete payment | A visitor makes a payment.
🔎 TikTok recommends using this event when placing an order and making a payment are the same. | content_type quantity description content_id currency value
|
Complete registration | A visitor signs up for something such as account registration. |
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Contact | A visitor contacts you. |
|
Download | A visitor downloads something from your website. |
|
Initiate checkout | A visitor proceeds to checkout. |
|
Place an order | A visitor places an order.
🔎 TikTok recommends using this event when placing an order and making a payment are not the same. |
|
Search | A visitor searches. | query |
Submit form | A visitor submits a form. |
|
Subscribe | A visitor subscribes on your website including follows, content, or paid subscriptions. |
|
View content | A visitor views a specific page.
🔎 TikTok recommends measuring pages important to your business such as product comparison, announcement, or release pages. | content_type quantity description content_id currency value |
Please contact the Affise Customer Support team regarding all raised questions via the e-mail: [email protected].