Before you begin
On Affise MMP, you can set up Bigo Ads integration to a certain application.
Bigo Ads
1. To promote iOS campaigns, go to Applications > a certain application > General, and select the Enable probabilistic checkbox:
🔎 To promote Android campaigns, no additional steps are required.
2. Go to the Bigo Ads tab.
3. In the Partners list section, select a partner and copy the Tracking URL and Impression URL.
4. Send the Tracking URL to the partner.
5. In the Bigo Ads Events section, match Affise events with Bigo Ads events.
Supported events are listed in the table:
Affise MMP Value | Bigo Ads Value | Event name |
Install | app_install | Installation |
ViewContent | view_content | View Details |
AchieveLevel | achieve_level | Reach Level |
LaunchApp | launch_app | Open the app |
Login | login | Sign in |
Subscribe | subscribe | Subscribe |
Checkout | checkout | Initiate Checkout |
Purchase | purchase | Paid successfully |
SpendCredits | spend_credits | Spend Points |
AddToCart | add_to_cart | Add to Cart |
AddToWishlist | add_to_wishlist | Add to Wish List |
UnlockAchievement | unlock_achievement | Unlock Achievements |
StartTrial | start_trial | Start Trial |
Rate | rate | Rate |
PreCreditGranting | pre_credit_granting | Apply for a loan |
CreditGranting | credit_granting | Grant Credit |
Search | search | Search |
AddPaymentInfo | add_payment_info | Add Payment Information |
CompleteTutorial | complete_tutorial | Complete the tutorial study |
Registration | registration | Register |
D2Retention | d2_retention | Morrow retention |
Loan | loan_issued | Release funds |
Contact | contact | Contact |
Schedule | schedule | Make an Appointment |
AdWatch | ad_watch | Ad view |
You can also assign any events for mapping Affise MMP events in the table, including your own events with your own names.
6. Click Save changes.
🔎 You can read more about Bigo Ads and Affise MMP standard events.
Affise MMP automatically creates a postback for all mapping events, installation, registration, application opening, etc.
🔎 Look at the example of URLs:
Click-tracking URL:
Impressions tracking URL:
Please contact the Affise Customer Support team regarding all raised questions via the e-mail: [email protected].