Before you begin
Google Ads is a platform where advertisers pay per click (or impression) on an ad. It's an effective way to drive qualified traffic. With Google Ads, you can boost your traffic and increase in-store visits.
On Affise MMP, you can set up Google Ads integration to a certain application and track your campaigns.
Google Ads
To find Google Ads, go to Applications > a certain application > Google Ads.
Here you can enter the link ID and send test install.
Also, you can connect Google ads accounts. The list of connected accounts you will see in the table below.
🔎 You can add more than one Google account to the table.
To add new events, use the Google Ads Events section.
⚠️ It's mandatory to add the Install event mapping to First Open to get attribution from Google.
On the Google Ads side, note the following:
Set up New conversion action. There, you are you to select Track actions on your app > Third-party app analytics.
Events to import are to appear once the ad campaign is live and first events are sent.
Please contact the Affise Customer Support team regarding all raised questions via the e-mail: [email protected].