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Google Ads
Daria Mamchenkova avatar
Written by Daria Mamchenkova
Updated this week

Before you begin

Google Ads is a platform where advertisers pay per click (or impression) on an ad. It's an effective way to drive qualified traffic. With Google Ads, you can boost your traffic and increase in-store visits.

On Affise MMP, you can set up Google Ads integration to a certain application and track your campaigns.

Google Ads

To find Google Ads, go to Applications > a certain application > Google Ads.

Here you can enter the link ID and send test install.

Also, you can connect Google ads accounts. The list of connected accounts you will see in the table below.

🔎 You can add more than one Google account to the table.

To add new events, use the Google Ads Events section.


On the Google Ads side, note the following:

  • Set up New conversion action. There, you are you to select Track actions on your app > Third-party app analytics.

  • Events to import are to appear once the ad campaign is live and first events are sent.


Please contact the Affise Customer Support team regarding all raised questions via the e-mail: [email protected].

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