Before you begin
Google Ads is a platform where advertisers pay per click (or impression) on an ad. It's an effective way to drive qualified traffic. With Google Ads, you can boost your traffic and increase in-store visits.
On Affise MMP, you can set up Google Ads integration to send traffic to a certain application and track your campaigns with receiving ad costs.
App conversions import
Before launching an advertising campaign in Google Ads, you should import conversions to track results. For that, do the following:
In your Google Ads account, click the Goals icon.
Click the Conversions drop-down in the section menu.
Click Summary.
Click +New conversion action.
Select App from the list of conversion types.
Select Third-party app analytics and click Continue.
Check the box next to each event you’d like to import, and click Import and continue.
Click Done.
The system shows your third-party conversion event in the Conversion actions table. Click the name of the event to see more details.
If needed, edit the conversion settings such as default value or conversion window individually for each conversion action you imported.
🔎 Read a detailed article about how to track app conversions with third-party app analytics here.
Set up events sending to Google Ads
To find Google Ads, go to Integrations > Applications > a certain application > Google Ads. Click Connect.
Here you can enter the link ID and send test install.
To add new events, use the Google Ads Events section.
⚠️ It's mandatory to add the Install event mapping to First Open to get attribution from Google.
On the Google Ads side, note the following:
Set up New conversion action. There, you are to select Track actions on your app > Third-party app analytics.
Events to import are to appear once the ad campaign is live and the first events are sent.
Set up install distribution among partners
To ensure proper install attribution and distribution among your Google Ads partners, follow these steps:
Create a partner in Affise MMP who is to launch ad campaigns in Google Ads. To do this, go to Campaigns > Partners > Add new partner.
In the partner list, get a Partner ID. This PID is essential for correct attribution.
Provide the PID to your Google Ads partner so they can include it in their campaign names.
Make sure your partners set up campaign names correctly. They are to include their PID in the campaign name using the following format:
campaign_name=PID_CampaignName
e.g.
PID: 1575
Campaign Name: MyCampaign
Correct Campaign Name: 1575_MyCampaign
🔍 If the PID is included correctly in the campaign name, Affise MMP automatically attributes installs and events to the correct partner.
If the PID is missing or formatted incorrectly, the install is attributed to the default Google Ads partner.
Set up ad cost sync from Google Ads
Additionally to events sending, you can set up getting ad costs data in Affise MMP:
1. In Integrations > External, click Create integration.
2. Select Google Ads from the dropdown list.
3. In the appeared window, add your Login customer ID.
🔍10-digit identifier displayed in the top right corner of your Google Ads account.
4. For your first integration, map Google Ads Campaign IDs with Affise MMP partner IDs.
⚠️ Note that these mappings are global and apply to all further Google accounts you add.
5. Click Create.
6. Open created Google Ads integration and connect your Google account.
🔍You can connect as many accounts as you need.
7. In the Campaigns mapping tab, you can assign apps to campaigns that had no apps assigned previously.
8. Once the account is connected, you can enable or disable it with the toggle.
Please contact the Affise Customer Support team regarding all raised questions via the e-mail: [email protected].