There are different conversion types on Affise MMP. To set the conversion type, go to Applications > a certain application > Settings > Conversions settings & postbacks.
To send Affise MMP events to your tracking platform correctly, you need to know how conversion types correlate with Affise MMP events you send.
Conversions types and Event parameters matching
Conversion type | Event parameter |
Achieve level | achieve_level |
Add to cart | add_to_cart |
Application | application |
Billing issue | billing_issue |
Booking | booking |
Call | call |
Cancel Trial | cancel_trial |
Check Trial | check_trial |
Complete trial | complete_trial |
Custom01 | custom_id_01 |
Custom02 | custom_id_02 |
Custom03 | custom_id_03 |
Deposit | deposit |
Expired Trial | expired_trial |
Form Work | done_form_work |
Free Time Consumed | free_time_consumed |
In-app purchase | purchase |
In-app registration | registration |
Install & first launch | install |
Loan | loan |
Loan First Received | loan_first_received |
Loan Issue | loan_issue |
Loan Received | loan_received |
Loan Repeat Received | loan_repeat_received |
Login | login |
Order | order |
Order Cancel | order_cancel |
Order Item Add | order_item_add |
Order Item Remove | order_item_remove |
Order Return Request | order_return_request |
Order Return Request Cancel | order_return_request_cancel |
Sales | sales |
Start Trial | start_trial |
Subscribe | subscribe |
Subscription Expired | subscription_exparied |
Subscription Refund | subscription_refund |
Subscription Renewal Cancelled | subscription_renewal_cancelled |
Subscription Renewed | subscription_renewed |
Subscription Started | subscription |
Unsubscribe | unsubscribe |
Unsubscription | unsubscription |
Please contact the Affise Customer Support team regarding all raised questions via the e-mail: [email protected].