There are different conversion types on Affise MMP. To set the conversion type, go to Applications > a certain application > Settings > Conversions settings & postbacks.
To send Affise MMP events to your tracking platform correctly, you need to know how conversion types correlate with Affise MMP events you send.
Conversions types and Event parameters matching
Conversion type | Event parameter |
Install & first launch | first_open_time |
Subscription | affise_subscription_activation |
Unsubscription | affise_unsubscription |
In-app purchase | affise_event_purchase |
In-app registration | affise_event_complete_registration |
Booking | affise_event_travel_booking |
Sales | affise_event_sales |
Login | login |
Achieve level | achieve_level |
Add to cart | add_to_cart |
Complete trial | complete_trial |
Subscribe | subscribe |
Unsubscribe | unsubscribe |
Order | order |
Order Cancel | order_cancel |
Order Return Request | order_return_request |
Order Return Request Cancel | order_return_request_cancel |
Order Item Remove | order_item_remove |
Order Item Add | order_item_add |
Start Trial | start_trial |
Please contact the Affise Customer Support team regarding all raised questions via the e-mail: [email protected].