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Conversion types - SDK events matching

Natalya Yefimenko avatar
Written by Natalya Yefimenko
Updated over a week ago

There are different conversion types on Affise MMP. To set the conversion type, go to Applications > a certain application > Settings > Conversions settings & postbacks.

To send Affise MMP events to your tracking platform correctly, you need to know how conversion types correlate with Affise MMP events you send.


Conversions types and Event parameters matching

Conversion type

Event parameter

Achieve level

achieve_level

Add to cart

add_to_cart

Application

application

Billing issue

billing_issue

Booking

booking

Call

call

Cancel Trial

cancel_trial

Check Trial

check_trial

Complete trial

complete_trial

Custom01

custom_id_01

Custom02

custom_id_02

Custom03

custom_id_03

Deposit

deposit

Expired Trial

expired_trial

Form Work

done_form_work

Free Time Consumed

free_time_consumed

In-app purchase

purchase

In-app registration

registration

Install & first launch

install

Loan

loan

Loan First Received

loan_first_received

Loan Issue

loan_issue

Loan Received

loan_received

Loan Repeat Received

loan_repeat_received

Login

login

Order

order

Order Cancel

order_cancel

Order Item Add

order_item_add

Order Item Remove

order_item_remove

Order Return Request

order_return_request

Order Return Request Cancel

order_return_request_cancel

Sales

sales

Start Trial

start_trial

Subscribe

subscribe

Subscription Expired

subscription_exparied

Subscription Refund

subscription_refund

Subscription Renewal Cancelled

subscription_renewal_cancelled

Subscription Renewed

subscription_renewed

Subscription Started

subscription

Unsubscribe

unsubscribe

Unsubscription

unsubscription


Please contact the Affise Customer Support team regarding all raised questions via the e-mail: [email protected].

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