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Conversion types - SDK events matching
Conversion types - SDK events matching
Natalya Yefimenko avatar
Written by Natalya Yefimenko
Updated over 2 months ago

There are different conversion types on Affise MMP. To set the conversion type, go to Applications > a certain application > Settings > Conversions settings & postbacks.

To send Affise MMP events to your tracking platform correctly, you need to know how conversion types correlate with Affise MMP events you send.


Conversions types and Event parameters matching

Conversion type

Event parameter

Install & first launch

first_open_time

Subscription

affise_subscription_activation

Unsubscription

affise_unsubscription

In-app purchase

affise_event_purchase

In-app registration

affise_event_complete_registration

Booking

affise_event_travel_booking

Sales

affise_event_sales

Login

login

Achieve level

achieve_level

Add to cart

add_to_cart

Complete trial

complete_trial

Subscribe

subscribe

Unsubscribe

unsubscribe

Order

order

Order Cancel

order_cancel

Order Return Request

order_return_request

Order Return Request Cancel

order_return_request_cancel

Order Item Remove

order_item_remove

Order Item Add

order_item_add

Start Trial

start_trial


Please contact the Affise Customer Support team regarding all raised questions via the e-mail: [email protected].

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