Audience
The Audience report is a dashboard that provides insights into your app users, including who they are, where they came from, and how they interact with your app after installation. It helps you understand the people behind the download, not just the number of downloads.
Filters
To find the Audience report, go to Reports > Audience.
In the Audience slice, you can filter data by the period (the default one is the last seven days), timezone, application, partner, event, system, and geography.
🔎 Note the following filters:
System: you can select the system and the corresponding value.
Geography: you can select a continent, country, region, and city to narrow down the audience data.
You can group by data such as day, city, locale, SDK Version, etc.
Below, you can view the Audience summary, which provides an overview of your current audience based on the filters you have applied.
The Found...rows filter allows you to search for specific values across all columns in the report.
🔎 Also, you can use the Organic traffic toggle. If the toggle is enabled, then organic traffic is included in the report too.
Table
The table may contain the following columns:
Continent: the continent where the user is located.
Day: the date for which the audience data is displayed.
Manufacturer: the manufacturer of the user's device.
Locale: the user's device language and regional settings.
Users, count/%: the number/percentage of all users that belong to the selected audience segment.
New Users, count/%: the number/percentage of new users.
Uninstalled Users, count/%: the number/percentage of users who uninstalled the app during the selected period.
Dormant Users, count/%: the number/percentage of users who became inactive during the selected period.
Resurrected Users, count/%: the number/percentage of previously inactive users who returned and became active again during the selected period.
You can manage your table with the following options:
The Export button to export the data.
The Update button to update the data in the slice.
Please contact the Affise Customer Support team regarding all raised questions via the e-mail: [email protected].