Before you begin
Events
The Events report displays information on specific in-app events within your campaigns. The report can help you understand which users bring more income than others, which users leave right after registration, etc.
Filters
In the Events slice, filters work the same way as in Overview. Read more.
Also, there's an option to use the Cohort mode:
The Cohort mode toggle is off: the report shows all the events that happened during the selected period from all the users.
The Cohort mode toggle is on: the report shows data attributed only to the new users who came during the selected period.
Charts
There are two tabs in the Events report:
Events funnel
Events chart
In the Events funnel tab, you can see the in-app events with the most actions. The events that you see in the chart and the table are sent from the app SDK.
When you select the period, each chart column shows you the sum of all actions for a particular event from all partners (divided by colors).
You can see the user activity within a particular event for the selected period. This shows you which in-app actions users take most often.
In the Events chart tab, you can see the dynamics of changes in the number of each event.
In the Show field, you can select the exact event about which you want to get more information.
Table
In the Events slice, the table contains the following columns:
Partner ID: ID of a partner in the Attribution system.
Partner: partner name.
In-app events: the events reported by the app SDK.
Unique users: number of unique users who performed the event.
Number of actions: the number of times the users performed an in-app event.
Revenue: revenue generated from the in-app events.
Average actions per user: the rate calculated as the number of actions/unique users.
You can manage your table with the following options:
The Edit columns button to manage the columns you want to see.
The Get link button to pass the statistics report outside the attribution system.
The Export button to export the data.
The Update button to update the data in the slice.
Please contact the Affise Customer Support team regarding all raised questions via the e-mail: [email protected].