Retention
The Retention report displays the dynamics of user activity after they install the application. You can see the partners who attract the most and the least active application users.
Filters
In the Retention slice, you can filter data by the period, timezone, application, partner, country, retention type.
You can set a period (the default one is seven days) from seven days up to 11 months.
In the Retention type filter, you can select the following options:
Classic: refers to the ability of a product or service to keep users engaged over a specified period. It measures the number of users who initially interact with an app and continue to use it over the subsequent days, weeks, or months. Retention rates can vary significantly depending on the nature of the project.
Rolling: it focuses on ongoing user engagement. Rolling retention calculates the percentage of users who continue to use the app from a specific time, regardless of when they started using it.
Dynamic: the change in the percentage of users who returned to the app on a specific day, week, or month after installation in the specified time period.
Table
In the Retention slice, the table contains the following columns:
Date: the date.
Install Day: the number of unique users who installed and launched an application on a selected day.
Day: the number and percent of users who used the app in day 1,2,3, etc. after the install.
You can manage your table with the following options:
The Export button to export the data.
The Update button to update the data in the slice.
Please contact the Affise Customer Support team regarding all raised questions via the e-mail: [email protected].