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Set up Facebook integration

Written by Daria Mamchenkova

Before you begin

Facebook is a key traffic source for many of the mobile app owners, so with Affise MMP, you can set up Facebook integration and track your campaigns.


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Meta ADS

Go to Integrations > Applications > a certain application > Meta ADS.


Click Connect and add the following data:

  • In the My application field, add the name of your app.

  • In the Facebook App ID field, add the ID of your app.

  • In the Facebook Events API Access Token field, add the API access token.

  • In the Facebook Dataset ID field, add the ID of your dataset.

  • In the Facebook Dataset Access Token field, add your token ID. Read how to get it here.

  • In the Referrer decryption key for Play market field, add your decryption key.

  • Select the Send organic checkbox, if needed.

  • Select the Send Google Ads checkbox, if needed.

  • In the Send test event field, enter event name and click Send Market Event/Send Pixel Event.

In the Meta Marketing and Meta Pixel sections, you can map Affise events with Meta Marketing events and Meta Pixel events accordingly.

Meta Ads Partners

In Integrations > Applications > a certain application > Meta Ads Partners, you can see the list of partners connected to your Facebook integration. Also, you can add partners and delete them from the list.
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Please contact the Affise Customer Support team regarding all raised questions via the e-mail: [email protected].

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