AdRevenue report
In the AdRevenue report, you can see in-app advertising revenue, giving you a complete picture of your app monetization.
Filters
In the AdRevenue report slice, you can filter data by the period, timezone, application, country, data source, and platform.
Also, you can group the data by the following entities:
There's an option to use the Cohort mode:
The Cohort mode toggle is off: the report shows all the events that happened during the selected period from all the users.
The Cohort mode toggle is on: the report shows data attributed only to the new users who came during the selected period.
AdRevenue chart
In the chart, you can see the data related to advertising revenue.
In the Metric dropdown list, you can select the needed metric:
Table
The table may contain the following columns:
Placement: the place where ads are displayed.
App IDs: unique ID of an application in the Affise MMP system.
Date: the date.
Countries: the countries.
Platforms: the operating system of the device.
Ad Unit IDs: ID of the Ad Unit where the ad was shown, generated by the ad network.
Ad Unit Networks: the type of ad network or mediation through which the ad is served.
Data Sources: the source from which AdRevenue events are received.
Ad Sources: a specific revenue source in the network.
Ad Networks: the ad network that displayed the ad.
Ad Formats: the ad format (e.g., banner, rewarded video, native).
Ad Requests: the number of ad requests.
Impressions: the number of impressions for the selected period.
Clicks: the number of clicks for the selected period.
Matched Requests: the number of requests that received a response.
Revenue: total revenue from the users.
You can manage your table with the following options:
The Export button to export the data.
The Update button to update the data in the slice.
Please contact the Affise Customer Support team regarding all raised questions via the e-mail: [email protected].