A concise overview of the latest Affise MMP updates, improvements, and fixes.
What’s new
October releases include new integrations of traffic sources, fixes and improvements of exports and reports, features like the blocked conversions log, and permission fixes.
Update | Type | Customer impact |
Hybe DSP, BidEase, Mobavenue, OpenAI Ads, Xiaomi Ads integrations | New integration 🔗 | It's possible to connect more traffic sources to grow your tracking. |
External ID instead Affise Affiliate ID | Improvement 🪄 | Clicks now land on the right partner from the start with no "Unknown" attribution gaps. |
Google Ads parameters in Export | Improvement 🪄 | Google Ads parameters can be exported now. |
Blocked conversions feature | New feature 🆕 | Every blocked conversion can now be identified in a new log and, when needed, communicated back to the partner automatically. |
Chart display settings in reports presets | Fix 🛠 | Chart configurations are saved in presets. |
Eternal partner is feature | New feature 🆕 | A new option which makes reinstallations no longer break partner attribution |
Permissions are fixed | Fix 🛠 | Route-level access control closes permission gaps. |
New integrations
Hybe DSP, BidEase, Mobavenue, OpenAI Ads, Xiaomi Ads
What changed: Affise MMP got enriched with new ad networks integrations. You get ready tracking links with the necessary macros, you do event mapping, Affise MMP automatically sends postbacks for installs and events.
Why it matters: Every new ad network means another integration project. Building tracking links from scratch, figuring out which macros to use, mapping events, and setting up postbacks - each network is a multi-day technical lift. Many promising channels get deprioritized simply because the setup cost is too high.
Documentation:
New features
Blocked conversions
What changed: In Request Data > Collections, a new Blocked conversions log collection shows which conversions were blocked and why, along with the event country and triggered filter. Also, blocked conversions are now tracked separately in the Conversions report, with the specific reason for rejection displayed. The system can also automatically send a rejected postback to the partner, notifying them that the conversion was rejected.
Why it matters: Every blocked conversion is fully explained. Affise MMP now logs each rejection with its reason, country, and triggering filter, tracks blocked conversions separately in reports, and can notify partners automatically via rejected postbacks. Transparency for you, clarity for your partners, and cleaner data for your business.
Documentation: Coming soon...
Eternal partner
What changed: A new Eternal partner is toggle is available in app settings. When enabled, partner attribution is preserved after an app reinstall, ensuring that subsequent events remain attributed to the partner who originally referred the user.
Why it matters: Reinstalls no longer erase partner credit. The Eternal partner is toggle preserves attribution across app reinstalls keeping the original referring partner credited for all subsequent events. Fairer payouts, accurate LTV, and stronger partner trust. One toggle in app settings.
Documentation: Application settings
Improvements
External ID instead Affise Affiliate ID
What changed: In Campaigns > Partners > a certain partner, the Affise Affiliate ID field is changed to External ID. The partner is identified by External ID at the click level, meaning all new clicks are now attributed to the correct partner right away, without being marked as “Unknown”.
Why it matters: When clicks are attributed to "Unknown" partner, no one is accountable for that traffic, and you can't optimize what you can't attribute. External ID at the click level closes that gap. Every click has an owner from the start, so partner performance is fully visible, payouts are accurate, and conversations with partners are based on complete data.
Documentation: Add a partner
Google Ads parameters in Export
What changed: Raw Data and Request Data provide complete Google click information, including keyword, placement, creative_id, and other Google parameters.
Why it matters: Your attribution data should be as detailed as the platforms you buy media on. Until now, Google clicks arrived in Affise MMP without the parameters needed to analyze them properly: keyword, placement, and creative data stayed locked inside Google's interface. Now that data flows into your Raw Data and Request Data exports. You can build custom reports, feed your warehouse, and run your own analysis without being limited by what Google's UI decides to show you.
Documentation: N/A
Fixes
Chart display settings in reports presets
What changed: Report presets save and restore the selected metrics, X-axis, and Y-axis assignments, so chart settings are preserved when applying a preset.
Why it matters: Reporting consistency isn't just about the numbers, it's about how they're presented. When chart settings are preserved in presets, everyone on your team sees the same view, configured the same way, every time. Performance reviews become simpler, stakeholder reports become predictable, and debates about data presentation disappear. The focus stays where it belongs: on what the data says.
Documentation: N/A
Permissions are fixed
What changed: Page routes are now aligned with user permissions and navigation settings, preventing users from accessing pages they are not authorized to view.
Why it matters: Your admins should be able to configure permissions and trust that they're enforced without testing, without workarounds, without wondering if a clever user could find a way around them. This fix delivers that trust. Page routes now respect user permissions and navigation settings at every level, so access control is complete and predictable.
Documentation: N/A
Please contact the Affise Customer Support team regarding all raised questions via the e-mail: [email protected].