Tracking link parameters

Attribution tracking link is a link for your partners to send clicks to. You are to add the Attribution parameters listed here. Your partner updates the link with their macros or you add Affise macros if you work with Affise offers.

🔎 Note full tracking link example:

https://trk.affattr.com/K3F1XIXGCK?clickid={clickid}&pid=9999&affise_ad=test&affise_ad_id=12&affise_ad_type=banner&affise_adset=test&affise_adset_id=11&affise_affc_id=14&affise_channel=Search&affise_click_lookback=7&affise_cost_currency=USD&affise_cost_model=CPA&affise_cost_value=10&affise_deeplink=KSHdcge&affise_keywords=testlink&affise_media_type=Meta&affise_model=IPhone&affise_os=15&affise_partner=testpartner&affise_ref=reff&affise_siteid=1059&affise_sub1=sub1&affise_sub2=sub2&affise_sub3=sub3&affise_sub4=sub4&affise_sub5=sub5&affise_sub_siteid=1234&affc=testc&clickid=927862975629592&pid=1059&custom_sub1=csub1&custom_sub2=csub2&custom_sub3=csub3&custom_sub4=csub4&custom_sub5=csub5&custom_sub6=csub6&custom_sub7=csub7&custom_sub8=csub8&custom_sub9=csub9&mp_id=MetaPixelID&ma_token=MetaAccessToken

affise_ad	Ad name
affise_ad_id	Ad ID
affise_ad_type	Ad type Use the following naming convention: content, banner, interstitial, video, rewarded_video, playable, sponsored_content, audio, oem, push
affise_adset	Adset name
affise_adset_id	Adset ID
affise_affc_id	Campaign ID
affise_channel	The media source channel through which the ads are distributed, for example, Search, Display, Instagram, GoogleADS, Facebook, etc.
affise_click_lookback	Lookback window for click attribution. Available parameter values: 1d - 30d or 1h-23h.
affise_cost_currency	Cost currency code compliant with ISO-4217.
affise_cost_model	Cost model Where possible, report cost by API. In cases where cost is reported on the link and by API - API has priority.
affise_cost_value	Cost value
affise_deeplink	Deeplink
affise_keywords	Keywords
affise_media_type	Media Type
affise_model	The device model
affise_os	OS Version
affise_partner	Partner name
affise_ref	Unique referrer
affise_siteid	Site ID
affise_sub1 affise_sub2 affise_sub3 affise_sub4 affise_sub5	Parameters for all kinds of information
affise_sub_siteid	Sub Site ID
affc	Campaign name
clickid	Click ID
pid	Partner ID
custom_sub	Custom parameter
mp_id	Facebook Pixel ID
ma_token	Facebook Access Token
gaid_adid	Google Advertising ID
adid	Device ID
affise_event_name	Affise event name ⚠️ This parameter is mandatory.
affise_event_id	Affise event ID 🔎 This parameter should be unique for each event. If you don't need it, leave it empty.

Ad type parameters

Depending on the ad type, you can also send the relevant view parameter detailing the specifications of the engagement.

affise_ad_displayed_percent	The maximum percentage of the ad unit that was visible on the device screen, indicated in %
affise_ad_time_viewed	How long the ad unit was visible on the screen, indicated in seconds
affise_audio_played_length	How much of the audio was heard, indicated in seconds
affise_audio_total_length	The total possible duration of the audio, indicated in seconds
affise_playable_played_length	How long the playable element was played once fully loaded, indicated in seconds
affise_video_played_length	How much of the video was viewed, indicated in seconds
affise_video_total_length	The total possible duration of the video, indicated in seconds

Please contact the Affise Customer Support team regarding all raised questions via the e-mail: [email protected].

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