Set up a postback link
Installs postback
To set up a default postback for installs, go to Applications > a certain application > Settings.
When an install happens, the postback is triggered, and the conversion information is sent to Affise MMP and to your tracking platform statistics.
🔎 By default, Affise Performance postback is used. However, you can set up postback of any tracking platform you use.
Secure code
To prevent your conversions from fraud, you can generate a special unique code to let your postback be secure.
Generate it in the Secure code field and add it to your postback link accordingly.
In-app events postback
Besides default install postback, you can set up separate postbacks for conversion types (in-app events) if necessary. The full list of conversion type and events correlation you can find here.
To add a conversion type, do the following:
Click Add conversion type in Applications > a certain application > Settings.
Select the event in the Conversion type drop-down list.
Insert a postback link for your event. The link should contain the event parameter with the appropriate value from your tracking platform for the correct events mapping.
If the link contains additional parameters, update them with Affise MMP macros.
Indicate the cost.
Click Save changes.
⚠️ You can add only one link per conversion type.
Cross postback link
If you want to pass events to some third-party system, you can add a cross postback.
To do this, add your link to the Cross postback link field in Applications > a certain application > Settings.
By default, the cross postback is sent for non-organic events, however, you can set up sending cross postback for organic events too.
Please contact the Affise Customer Support team regarding all raised questions via the e-mail: [email protected].